Peter Krmpotic is a Group Product Manager for Adobe Experience Manager. In his role, Peter focuses on content marketing, digital asset management, and personalization at scale. Prior to joining Adobe in 2014, Peter started his career as a software engineer in Germany and gradually moved into product management at startups in Silicon Valley, calling it home for more than a decade. He is passionate about customers, their use cases, and building software that scales. His interests include next-generation technologies, evolving organizational structures, and industry best practices. Peter holds a master's degree in computer science from Karlsruhe Institute of Technology (KIT) in Germany and is based in Adobe's San Francisco office.